Introducing the ABC’s of Customer Education book, a fun promotional item crafted for customer success industry events. This delightful book dives into the world of Digital Customer Education, showcasing Northpass’ expertise in this topic. It’s an ideal gift for customer success parents looking to share their professional journey with their curious kids.
The initial step involved brainstorming for the perfect theme. We found that „Forrest Academy” resonated best with Northpass’ product and brand. It offered wide range of choices to seamlessly blend wildlife and scenic imagery with the book’s content.
Once we settled on the theme, we moved on to sketching out the cover and spreads. After receiving the go-ahead from the internal test group regarding the sketches, we confidently progressed to the final design stage and then to printing.
Outcomes ✨
The book made quite a splash at industry events like the CEdMA Spring Conference and Gainsight Pulse Conference. Attendees couldn’t help but be captivated by its concept and impeccable execution, showering it with praise.
The book generated significant interest and was frequently mentioned on social media by industry leaders.
„O is for Onboarding! Thank you for summarizing the benefits of digital customer education in the ABC’s of Digital Customer Education book Northpass.”