Hola HR branding
Hola HR is a fresh HR consulting company specializing in helping organizations establish and strengthen their Human Resources departments. They provide support for recruitment processes, ensure seamless onboarding for new employees, and cultivate an environment that nurtures talent development. Before we came Hola HR was a blank canvas lacking a defined visual identity.
“Working with Creative Goods is an absolute pleasure and a top-tier collaboration marked by exceptional attention to detail. Iga is the ever-best creative partner for any company ready to explore its authentic and powerful image and branding needs.”
Katarzyna Can, CEO of Hola HR
Industry
HR Consulting
Services
Visual Identity | Web design
Designer
Iga von Geyso
Setting Expectations 💡
We had a tight deadline to establish the Hola HR brand. It was crucial for the client to develop a bold, modern, fresh, and professional looking branding. To ensure a clear understanding of the vision for the brand, we invited the client to participate in a three-step exercise:
Determine which archetypes align with the brand vision and which colors correspond to them.
Collect several images/graphics that roughly depict how Hola HR brand is envisioned.
Craft a short text describing Hola HR, ideally addressing the question of “Why we’re doing this?”
The Design Magic ✨
The goal was to create a logo that would set the direction for the entire visual communication. Human resource management is closely tied to communication and building relationships, and this was the primary inspiration behind the logo. It consists of two chat bubbles, visually distinct, suggesting a conversation between two individuals. These two elements will serve as a recurring decorative feature in various visual materials.
We opted for bold colors that reflect the archetypes chosen by the client. Dark violet, vibrant pink, and blue have come together to create an exceptionally dynamic and modern color palette. A well-matched logo and color scheme provided an excellent foundation for further brand expansion.
Website 🖥️
The final step in our partnership was the creation of a website that accurately showcases the range of services offered by Hola HR while inviting visitors to engage in conversation.
Utilizing the previously designed brand identity, we developed a lightweight, fresh, user-friendly, and enjoyable-to-read informational website using Webflow. We took it a step further by adding entrance animations and additional movements to elements, ensuring the page remains dynamic but not overwhelming.
Though currently a one-page site, there are plans for further expansion in the future.
“Thank you Creative Goods for being such an amazing partner in making this happen. Your bright knowledge, experience, and endless passion for creating beautiful things designed the webpage I truly love and feel proud of.”
Katarzyna Can, CEO of Hola HR
