Proper Consulting Group – rebranding & website revamp
Proper Consulting Group is a leading consulting firm based in Chicago that helps businesses succeed. They leverage their expertise, data analytics, and market intelligence to identify cost reduction opportunities, and then partners with its clients to implement those opportunities.
With years of experience under their belts, it was time for a fresh visual identity to keep up with industry trends and stand out from the competition.
Industry
Business Consulting
Services
Rebranding | Web Design & Implementation
Designer
The problem 🤔
The firm’s previous branding was outdated and uninspiring. The colors were bland, the fonts were inconsistent, and the overall look was chaotic.
Our team was tasked with creating a new branding that would reflect the firm’s modern and innovative approach.
The client wanted to keep the main logo mark largely unchanged, as well as the bright cyan (light blue) color. Everything else was fair game, which gave us the opportunity to create a fresh, dynamic, and modern visual identity.
The design magic ✨
In our design adventure, blue hues took center stage, embodying trust and stability.
A twist came with a pop of vibrant yellow, adding warmth and vitality. Our font choice, Work Sans, played the lead, giving our brand a modern, versatile vibe across materials. Subtle gradients, like plot twists, added sophistication, avoiding a flat look.
Website Transformation
After establishing the new visual identity, our first step was to design and implement a new website using WordPress CMS. We eliminated odd shadows, defined color styles, buttons, headers, and paragraphs, ensuring the website remained cohesive for future developments.
