Scale Up rebranding
Scale Up is a boutique recruitment agency from Poland, fueled by expertise in talent acquisition, combining technical know-how and deep market insight with a wealth of HR and staffing. Now, they’re seeking a visual identity that truly embodies this description – and that’s where we come in to make it happen!
“From the get-go, Creative Goods had helped us to deeply understand our brand’s archetypes and made the entire process smooth sailing. What also sets them apart is their knack for making things easy. Iga effortlessly transformed our vision into stunning visuals, taking the heavy lifting off our shoulders. She adapts to changes with ease and welcome feedback. In a nutshell, Iga is a top-notch visual and web designer who will elevate your brand effortlessly.”
Wiktoria Stefaniak, Scale Up CEO
Industry
HR Consulting
Services
Rebranding | Web Design
Designer
Iga von Geyso
The problem 🤔
Scale Up laid the foundation for their branding some time ago. Now, the team has embraced the daring decision to undergo a comprehensive rebranding.
Their existing branding exhibits a subtle lack of vibrancy and contrast. Visual consistency was also an issue. During the consultation, the Scale Up team emphasized their primary focus on the IT sector and expressed a desire for their brand to embody modernity, energy, and a readiness for challenges.
“It can’t be bland and unremarkable, we don’t want it to be plastic. It should be subtly distinctive yet vivid”
Jasiek Petryk, Scale Up co-founder
Setting Expectations 💡
Before we dive into designing the new visual identity, we make it a point to understand the client’s expectations. We recommended Scale Up to engage in an exercise to guide their decisions on the overall appearance and character of the Scale Up brand . This exercise involves following three steps:
Determine which archetypes align with the brand vision and which colors correspond to them.
Collect several images/graphics that roughly depict how Scale Up post-rebranding is envisioned.
Craft a short text describing Scale Up, ideally addressing the question of “Why we’re doing this?”
The Design Magic ✨
With all gathered insights in hand, we dove into Figma. Our goal was to craft a bold, modern brand with a touch of joy.
Vibrant red and blue on a dark backdrop strike a strong contrast, softened by hints of pink and white. Hand-drawn elements add playfulness to this robust identity, transforming their outdated look into a contemporary, engaging visual brand.
“I’m thrilled! It’s bold, modern, feminine, and masculine all at once! Light yet professional, with taste and character. Truly WOW!”
Wiktoria Stefaniak, Scale Up CEO and co-founder
Website 🖥️
To achieve this, we employed various creative techniques. We infused each section with engaging elements, such as carefully curated photos, bespoke patterns designed exclusively for Scale Up, and diverse layout options. Our aim was to strike the perfect balance between information and visual appeal.
In addition, we prioritized responsiveness. Using WordPress we developed the website to adapt seamlessly to different screen sizes, ensuring it looked equally stunning on tablets and mobile devices.
Scroll down to see the results or simply open the live site!
“Creative Goods effortlessly transformed our vision into stunning visuals, taking the heavy lifting off our shoulders. Their taste in design, fonts and color selection was spot on, leaving us consistently impressed!”
Wiktoria Stefaniak, Scale Up CEO and co-founder
