TechSHEroes branding
TechSHEroes is a brand-new non-profit organization based in Wrocław, Poland that empowers women in technology, business, and science. To kickstart this initiative, we’ve taken the vital step of crafting a visual identity that perfectly reflects the essence of this fantastic project. And that’s where we step in!
Industry
Non-profit organisation
Services
Branding | Visual Identity
Designer
Iga von Geyso
Setting Expectations 💡
This was an urgent project, and we had just one week to bring it to life. We began with an inspiring workshop with the TechSHEroes founders to delve into their brand vision. We asked them to complete a four-step exercise to help us understand their goals and values:
Identify the archetypes that align with the brand vision and the corresponding colors.
Craft a short text describing TechSHEroes, ideally addressing the question “Why are we doing this?”
Write three adjectives that describe the TechSHEroes brand.
Find and collect several images and graphics that roughly show the brand vision, based on the three adjectives.
The Design Magic ✨
Using the insights from the workshop, we crafted a visual identity that perfectly embodies the spirit of innovation and empowerment. Our goal was to create a brand that is as vibrant and dynamic as the women it represents.
We used a bold color palette and modern typography to create a look that is both eye-catching and professional. The logo is a simple yet powerful symbol of female empowerment, and the overall design is both modern and timeless.
We’re proud to say that the TechSHEroes visual identity has been well-received by the founders and their community. It is a testament to the power of creativity, collaboration, and determination.
