Services
Scale Up’s Bold Rebranding Journey
Scale Up’s Bold Rebranding Journey
Revitalizing a recruitment agency's visual identity for a modern, tech-savvy audience.
Scale Up, a boutique recruitment agency in Poland, specializes in technical talent acquisition for the IT sector. To resonate more powerfully with their target audience, they sought a fresh visual identity that embodies their dynamic and innovative spirit. Here’s how we helped Scale Up evolve its brand to reflect these values.
Services
step 1
Recognizing the problem
When Scale Up initially developed its brand identity, it captured the essentials but fell short on vibrancy and visual consistency. With a growing focus on modernity and energy, the Scale Up team wanted their brand to reflect both boldness and readiness for the challenges in the tech sector.
„From the get-go, Creative Goods had helped us to deeply understand our brand’s archetypes and made the entire process smooth sailing. What also sets them apart is their knack for making things easy. Iga effortlessly transformed our vision into stunning visuals, taking the heavy lifting off our shoulders. She adapts to changes with ease and welcome feedback. In a nutshell, Iga is a top-notch visual and web designer who will elevate your brand effortlessly.”
Wiktoria Stefaniak, Scale Up CEO
step 2
Gathering Insights💡
To pinpoint the visual direction, we guided the Scale Up team through a strategic exercise, helping them articulate their brand’s personality. Together, we worked on:
step 2
The Design Magic ✨
Armed with these insights, we set to work on a design that blends bold, modern elements with a touch of joy. The new brand palette features vibrant reds and blues on a dark background, softened by touches of pink and white for contrast. Hand-drawn elements bring a playful twist, transforming the former brand into a compelling, contemporary identity.
Website Refresh
The new visual identity laid the groundwork for a complete website redesign. Scale Up aimed to present ample information on the main page without sacrificing a user-friendly experience. We balanced content with visual appeal, incorporating curated photos, custom patterns, and varied layouts. Developed in WordPress, the site is fully responsive, ensuring a seamless experience across all devices.
Scroll down to see the results or simply open the live site.
