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Empowering Women, Shaping Tomorrow

Empowering Women,
Shaping Tomorrow

A Bold Visual Identity for Change

TechSHEroes is a foundation where women come together to foster their participation in technology, business and science. This initiative goals are to educate, mentor, and inspire women.

To kickstart this initiative, it was crucial to take the vital step of crafting a visual identity that perfectly reflects the essence of this project. And that’s where we step in!

Services

Logo design
Visual identity
Web design

step 1

Gathering insights 💡

We began the project with an inspiring workshop with the TechSHEroes founders to delve into their brand vision. We asked them to complete a four-step exercise to help us understand their goals and values:

Identify the archetypes that align with the brand vision and the corresponding colors.
Craft a short text describing TechSHEroes addressing the question: “Why are we doing this?”
Write three adjectives that describe the TechSHEroes brand.
Using selected adjectives find inspiring images and graphics that roughly show the brand vision.

step 2

The Design Magic ✨

Using the insights from the workshop, we crafted a visual identity that perfectly embodies the spirit of innovation and empowerment. Our goal was to create a brand that is as vibrant and dynamic as the women it represents.

We used a bold color palette and modern typography to create a look that is both eye-catching and professional. The logo is a simple yet powerful symbol of female empowerment, and the overall design is both modern and timeless.

We’re proud to say that the TechSHEroes visual identity has been well-received by the founders and their community. It is a testament to the power of creativity, collaboration, and determination.

Your project starts here. Get a free consultation with us!

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